What is an invented product name?

An invented, or coined, name is a made-up word with no prior dictionary meaning, like many well-known technology brands. It is easier to own, trademark, and match to an available .com than a descriptive phrase.

Are invented names better than descriptive names?

They are usually easier to own and protect, and they give the product room to grow. Descriptive names aid early comprehension but can become limiting and are harder to distinguish and trademark.

How do I create an invented name with an available .com?

Combine sound units, or syllables, that flow in your market's language, discard the options that are hard to say, then check the .com immediately before you decide, since availability is temporary.

Brand strategy

Invented product names: the fastest way to name your product

A product name should help people find, say, and remember your brand. Invented names make a distinct identity easier to build and give the product room to grow.

By: Pedro Monego
Published: September 13, 2026
Reading time: 8 min read

Why invented names work better

Descriptive names are often long, generic, and hard to own. A short invented name carries the brand while the value proposition explains the product. Consider Bujux.

Mix syllables, then test

Choose the market language and a feeling, combine sound units that work naturally, then discard difficult options. Test finalists by saying them aloud and asking someone to write them. Ciduc is short, clear, and easy to test. Verify the .com again immediately before registration.

Move forward

A name does not have to be perfect before launch. Once it is easy to say and spell, has room to grow, and is digitally viable, let the product give it meaning. Explore Name Scroller.

Questions

Frequently asked questions

What is an invented product name?: An invented, or coined, name is a made-up word with no prior dictionary meaning, like many well-known technology brands. It is easier to own, trademark, and match to an available .com than a descriptive phrase.
Are invented names better than descriptive names?: They are usually easier to own and protect, and they give the product room to grow. Descriptive names aid early comprehension but can become limiting and are harder to distinguish and trademark.
How do I create an invented name with an available .com?: Combine sound units, or syllables, that flow in your market's language, discard the options that are hard to say, then check the .com immediately before you decide, since availability is temporary.